Friday, 11 December 2009

Marketing My Show

Why Is Jazz Choreography Performed in the School's Musical Theatre Solo Show?

The YEM Theatre School
proudly presents
The 2009 Family Floor Show
with songs from the musicals
Featuring YEM's Senior's latest street jazz; Evacuate the Dancefloor

7pm 22nd November
Ancells Farm Studios

Tickets are only £3.00!
Ticket money raised will go towards new microphones for The YEM Rock Choir
All money raised in the raffle will be donated to South Wood Nursery School


The floor show is a biennial event showcasing the latest musical theatre works of the senior end of the school. The show takes place to give the students experience through performing a song of their choice that they've been working on for the last term. Some students will have recently taken musical theatre exams with the London College of Music or are currently working towards them. In either case, the show is a great learning experience for all students and one where every student needs all the support and encouragement you can give! So please spare your Sunday evening to support your son, daughter, niece, nephew, grandchild, cousin, sibling or friend. The bigger the audience; the better the experience!

The show starts Sunday evening and includes 40 performers including 13 of the school's best dancers. The latest street jazz choreographed by Lucy Clark; Evacuate the Dancefloor. This'll be their best performance yet and will be showcased as a finale to the students latest solo singing work. The dance shall be included to give the students further performing experience, not only in the realm on musical theatre but also in the aspects of dance. Teaching them about performing with a group and as a team, but also spacial awareness, different styles, spacing and professionalism. The costumes will also unleash a certain confidence amongst the dancers, as they will be wearing what they like within a theme, allowing them to choose something they feel comfortable wearing and which also expresses individual personalities. We hope it will inspire them with the confidence to progress in their dance performance and ability to continue with their training. Not only this but gives the dancers a sense of achievement for the terms work, in which they've worked extremely hard; on technique as well as this dance in particular.

Please come and support the dancers and the school in their latest attributes. The money raised will go to the school's fund, which is raising money for new lead-less microphones for the YEM Rock Choir. The choir is recently gaining much success and respect in the professional world. There will also be a raffle where money raised will be donated to the local nursery; South Wood Nursery.
The junior students of the school (ages 4-14) will be performing at 2pm the same day, with their own selection of songs and featuring their jazz dance “Hit the Road Jack”.

On behalf the YEM Theatre School we hope to see you there!

Dates for your diary

Christmas Carols
Aldershot
23rd December
YEM Rock Choir

Musical Dreams 2010
Princes Hall
4th October
YEM Theatre School

2 comments:

  1. With regard to our comments on your previous blog entry, I think you have done well to write a lengthy marketing piece for this event Lucy. Whether it was a conscious choice or not, I believe that your decision to aim the text at the student's families has made it easier for you to reach the recommended 500 words. If, for instance, the leaflet was aimed at those who have no link to the performers, they would simply be interested in what the event has to offer, not how the students will benefit from performing in it. For the friends and families of the students, however, this leaflet would prove very informative. Not only as an advertisement for the performance, but as an insight into the training that their friend or relative is receiving.

    One point I would make, however, is that your title suggests an academic, rather than marketing, style of writing. Although it fits the topic of the text, the idea of a marketing piece is to promote something to your readers. Rather than inviting them to think about a question, I believe you would make more of an impact by simply selling the production to them straight away. You could easily omit the title completely, beginning with "The YEM Theatre School proudly presents..." If you did want to include a title, I feel that a bold statement would be more effective: something along the lines of "On Stage for One Night Only!"

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  2. Hi Laura thank you for your comments, I have taken your advice on the titles and changed it. I started out using the same title for each to make certain I was discussing the same topic within each style. You've also made me aware of who my audience for this piece is and I agree it did make it easier to write up to the word count. The academic I found hard not to go too far over the word count, how did you find it?

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